Universidade do Estado de Santa Catarina

Faculty Member, Department of Fashion Design

About

The research group ‘The future of the present: space of observation, analysis and interpretation of signs’  use a method in which the first step to fashion trends forecasting is to identify influences of a specific focus group.

The group has a wide and flexible focus in order to attend the possible interests of the Art Center (CEART) students at the Santa Catarina State University (UDESC) – Brazil.

Thus, we considered relevant the accomplishment of specific research and analysis in the following influence areas: macro-trends, behavior, technologies and sectors of reference (media and market).

The use of our own methodology based on Theory of Complexity and adapted from Grounded Theory permit us to enter the field of scientific research through the studwork of social trends.

Considering the internet a network of people, not computers, the research through websites and blogs makes possible the creation of contemporary ethnographies.

Those society’s ethnographies helps us understand the culture we live in and project how the scenario of a future time will be like.

The conceptual model of forecasting proposes researching society through four main influences.

Such as: macro-trends, behavior, sectors of reference (industry and media).

It is throughout these influences that the investigation occurs, following four principal steps: the preparation, the collection of data, the analysis or codifications of data and the delimitation of theories.

Contact Information